Friday, June 29, 2007
Welcome to those who have found their way here from our Newsletter. I hadn't been writing much lately but plan on using it daily, hopefully with a touch of humour, a bit of class and a sprinkling of local info.
Should I be using Google ads on my own e-commerce site and potentially lead customers away from my product? I watched an interesting video on this topic last night as I was wrestling with the question. If a visitor wants to check out our database of books I don't think a little add will dissuade him from browsing especially if he or she lives nearby. Here's a quote paraphrased from Joel Comm the Adsense guru, "If a customer of mine doesn't find what he wants what's the problem with recommending a competitor down the street, as long as he leaves a few coins in the tip jar on the way out?"
Should I be using Google ads on my own e-commerce site and potentially lead customers away from my product? I watched an interesting video on this topic last night as I was wrestling with the question. If a visitor wants to check out our database of books I don't think a little add will dissuade him from browsing especially if he or she lives nearby. Here's a quote paraphrased from Joel Comm the Adsense guru, "If a customer of mine doesn't find what he wants what's the problem with recommending a competitor down the street, as long as he leaves a few coins in the tip jar on the way out?"
